call us 08444 124 994, send us an email
or download our credentials
Oops! You don't have the required flash plugin to view this movie.
To see our website the way we intend you to see it, please download the relevant bit of software here.
You can, however, still navigate around our site with the menu below:
Joe Browns Mail Order Catalogue
Background
- Family run mail order catalogue business with 10K customers
- Unique positioning – lifestyle, fun, clothes, bikes, adventures
- Need to recruit new customers and get sales online
The Brief
- Create the brand through simple no-bullshit design, self-effacing TOV
- Art direct photography, write and design 48 page catalogues
- Work with media agency to develop marketing strategy
The Results
- Now in Season 10!
- New customers – 260,000!
- 48% of all sales now online!
