JLA (John Laithwaite Associates) - Website design & development
The Client
JLA is one of the UK's largest supplier of laundry machinery and solutions.
The Brief
- Create a website that presents JLA as the market leader, authoritative, best practice company they are…taking the business into 2008 and beyond
- Create a website that will provide the stimulation for customers to buy into the JLA offer
- Develop natural search results and ensure JLA are recognised in the top ten results of all searches.
The Solution
- Design, develop and implement a completely new website
- Adopt the latest content management system to allow the JLA full management of their new site
- Full optimisation of the site to improve search engine performance.
The Results
- Site recognised as the industry leader for layout and content
- 70% improvement in search engine recognition for keywords and relevant terms
- JLA site ranked in top 20 searches for industry searches.