Oops! You don't have the required flash plugin to view this movie.
To see our website the way we intend you to see it, please download the relevant bit of software here.
You can, however, still navigate around our site with the menu below:

Halifax Share Dealing - TradePlay Game

The Client

Halifax Share Dealing, part of the HBOS group, the UK's largest mortgage, savings and investments provider.

The Brief

Launch TradePlan – a unique set of share dealing tools to the existing customer base
Show how the tools can help share dealers make more and reduce risk
Generate response and encourage customers to use TradePlan tools.

The Solution

Developed a ‘don’t tell me, show me’ strategy with product demonstration
Created a unique and ground-breaking online ‘real-time’ trading game TradePlay, to bring the tools to life in a virtual world
Segmented customer base to tailor messages to savvy and non-savvy customers and launched the game via emails and direct mail
Produced ongoing email communications to encourage gaming and introduce a viral element (with RAF).

The Results

Game generated 23% response
A massive 37% of game players went onto convert and use TradePlans for real within their share dealing portfolios
Game came to an end on 15th Sept 2006 yet despite this a further 1,300 people registered in two weeks – just to use TradePlay as an educational tool to aid their trading.