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Galaxy FM - ADUP Campaign
The Client
Galaxy is a regional radio station targeting females in their 20’s. To their listeners - Galaxy are viewed as fun and entertaining – focusing on music and lifestyle.
The Brief
- B2B launch of commercial arm in Humberside area
- Specifically target small/medium sized businesses based in the Hull region
- Entice businesses who were not currently using radio in their marketing mix to find out more.
The Solution
- Fully integrated launch program consisting of a number of campaign elements including direct mail, supported by outdoor and ambient advertising
- A hard-hitting creative execution that echoed Galaxy’s brand values of fun and excitement, combined with a clear, recognisable landmark to give the campaign a ‘local’ feel
- Developed promotional material and sales aids, all of which had to work hard to sell the benefits of radio advertising with Galaxy.
The Results
- The campaign beat all client targets and expectations
- The client was so impressed they presented it on to national group level to get buy in for roll out in other regions, including Birmingham and Leeds.
