Ferno UK Ltd - Full Service

The Client

Ferno UK Ltd manufacture and supply emergency medical equipment such as ambulance trolleys, evacuation chairs and rescue equipment. Ferno are one of the world's leading emergency response suppliers, who have been designing and creating rescue equipment for over 30 years. creativejuice have worked with Ferno UK Ltd for over 7 years and during this time have helped them establish an innovative and cost effective marketing communications calendar that has seen them establish a position envied by many in the industry. Having recently branched into the equine and canine aquatherapy market, Ferno UK’s marketing and exhibition calendars are growing through 2008/9.

The Brief

Design and create innovative and market leading exhibition stands which allow space for demonstration of products within different environments. Including overseeing all build elements of the exhibitions, on site management, budget control and establishing cost efficiencies
Create marketing literature that can be easily updated and that can be used across a multitude of requirements – from sales aids at the exhibitions, to take one flyers and inserts into specialist industry titles
Create a buzz around any new products due for launch.

The Solution

Comprehensive management of stand design & production, including overseeing the build and attending the exhibition
Produce personalised invitations with incentives – prize draws & giveaways, always aiming to maximise data capture opportunities
Develop marketing collateral to accompany exhibition stands – hand outs, product literature, press advertising – utilising the latest print/production technology to maximise personalisation opportunities and cost effective processes.

The Results

Since appointing Creative Juice in 2001, Ferno UK Ltd has grown from a £3 million to a £10 million turnover company, who now have a firmly established position as a market leading rescue equipment designer and manufacturer.